Taylor Swift has been working hard to re-record six of her Grammy-winning albums after Scooter Braun owned and subsequently sold her music collection.
And, to get fans excited for the upcoming release of Red (Taylor’s Version), a re-recording of her 2012 album of the same name, the popstar has been dropping hints on social media throughout the summer.
With less than a month until the album’s release, Swift took to Instagram on Friday in a ruffled scarlet dress to provide a preview of Red’s revised title track.
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Promo mode: Taylor Swift, 31, shared a new video in promotion of her upcoming re-recorded album Red (Taylor’s Version)
’21 days til November 12 and I *promise* it’s worth the wait,’ she wrote in the caption of the video, in a reference to the release date.
The video contains a wealth of information for Swifties to analyze.
The singer-songwriter begins by flashing her infectious smile as she stares directly into the camera, followed by a cutesy nod and eye roll.
Swift wears a red dress with enormous red flower motifs on each shoulder, and her blonde hair is fashioned with major bangs and tied back into a ponytail.
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In the video, the pop superstar gave a cutesy eye roll, while decked out in a red dress with flowers designs on each shoulder
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Red items: The superstar singer-songwriter also modeled a Red ring, which is being sold on her website, www.taylorswift.com
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Feeling Red: Swift pronounced it’s ‘Red Season’ in the new video, which also showed a glimpse of red flowers
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Everything Red: There’s also a look at a red spaghetti-strap dress in the promo clip
‘It’s Red season,’ flashes across the screen, as the film cuts to a close-up of the 11-time Grammy winner’s hand, one of her Red rings on her middle finger.
There are then brief clips of various red goods, such as flowers, a spaghetti strap dress, shoes, decorations, accessories, additional shoes, and jackets.
It concludes with a peek at a crimson gift box wrapped with a bow.
Red (Taylor’s Version) is the second of six albums Swift intends to re-record and release in order to restore creative control of her music after her former record label, Big Machine, sold the masters to her first six albums ‘without her knowledge.’
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Added touches: There was also plenty of Red jewelry and accessories
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Shoes everywhere: Red Season also meant more red shoes in the video
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Everything Red: There’s also a clip of red jackets and blazers hanging up in the video
Fearless (Taylor’s Version), a reworking of her second studio album Fearless (2008), was the first of six songs to be reworked. She also intends to re-record her self-titled debut, Taylor Swift (2006), Speak Now (2010), 1989 (2014), and Reputation (2017).
As part of the marketing for the November 12 release of Red (Taylor’s Version), the Pennsylvania native has added a variety of goods to her website, www.taylorswift.com, including the Red ring, an All Too Well knit scarf, multiple t-shirts and sweatshirts, and other memorabilia.
The updated album features collaborations with Phoebe Bridgers, Chris Stapleton, and Ed Sheeran on the From The Vault tracks, which were created for the initial recording but did not make the final cut.