Sydney Sweeney on Manifesting Her Latest Role—The New Face of Armani Beauty

Sydney Sweeney, who lives in Rome, shares her goals for 2023 and beyond. She admits that answering these questions requires careful consideration. She’s in Italy for the pre-production of Immaculate, a psychological horror thriller that she not only stars in but also produces. Sweeney’s most successful year to date, with double Emmy nods for her parts in Euphoria and The White Lotus, and the coming year looks to be even better. In fact, she’s ringing in the new year with a big announcement: she’s the face of Armani Beauty’s new My Way perfume, which will be available later this month, marking a significant milestone for the 25-year-old actress in more ways than one.

Sydney Sweeney on Manifesting Her Latest Role—The New Face of Armani Beauty

“It was actually a dream of mine and my makeup artist [Melissa Hernandez] to work with Armani; since day one, we always said that was our dream,” recalls Sweeney, who has worked with Hernandez for six years. “My makeup journey was really rough until I met her—she changed my life.”

Sydney Sweeney Is the New Face of Armani Fragrance

Hernandez initially introduced her to Armani’s renowned Luminous Silk Foundation, which she has worn since that fateful day. “I stopped breaking out from makeup because of it, and I started experimenting with more Armani products,” she said.

Sydney Sweeney Giorgio Armani My Way Parfum Fragrance Interview

Sweeney, a lifelong lover of the brand, is still adjusting to the fact that she is working with them—and will be one of those familiar faces at the airport in her hometown of Spokane, Washington. The ultimate pinch-me moment occurred while she was filming the campaign video in a secret location.

Sydney Sweeney Is the New Face of Armani Fragrance

(She subsequently admits it was Morocco after asking the Armani team if she was authorized to say so, laughing, “I feel like my whole life has slowly become an NDA; I never know what I can say or not”). Sweeney and Hernandez exchanged glances on the first day of shooting and both burst into tears. It symbolized how far they had come together.

Armani Beauty Taps Sydney Sweeney As New Face | Hypebae