Shakira and Lionel Messi have joined forces with John Legend and Noah Kahan to create a new advertisement for Hard Rock. The ad is part of Hard Rock’s International Unity campaign, which promotes their loyalty program. In the ad, Shakira looks stunning in a silver dress as she promotes one of Hard Rock’s party hotels. Meanwhile, Noah Kahan performs a cover of the Beatles’ song “Come Together” as the soundtrack for the video. The campaign features various locations around the world, including the Seminole Hard Rock Hotel & Casino Hollywood in South Florida, the Hard Rock Hotel New York, and the Hard Rock Hotel Riviera Maya in Mexico.
The Unity by Hard Rock campaign rewards members with Unity Points that can be used for free nights, dining experiences, merchandise, and more at Hard Rock’s 200+ locations worldwide. Shakira, Messi, and Kahan express their excitement and pride in being part of the campaign, with Shakira mentioning her trust in Hard Rock to create memorable experiences, Messi expressing his love for the Hard Rock family, and Kahan feeling honored to be part of the effort.
In addition to the campaign, the article mentions Shakira’s appearance at the Met Gala, where she wore a red dress with billowing sleeves and a high slit. She also attended afterparties in a white satin dress, exuding glamour and showcasing her figure. It’s noted that Shakira was previously in a relationship with footballer Gerard Piqué and is now dating actor Lucien Laviscount, whom she met on the set of one of her music videos. Lucien has described Shakira as inspiring and one of the most beautiful people he has ever met.