Sydney Sweeney Joins the ‘Pantless’ Trend in Jimmy Choo’s Summer Campaign

Sydney Sweeney’s hectic filming schedule did not deter her from accepting the role of the lead in Jimmy Choo’s latest summer campaign. Jimmy Choo chose the bright Palm Springs area in California for a picture shoot with Sydney Sweeney, which was directed by photographer Oliver Hadlee Pearch.

Sydney Sweeney Joins the 'Pantless' Trend in Jimmy Choo's Summer Campaign

In the Spring/Summer 2024 ad, Sydney Sweeney is seen wearing a casual OOTD that refers to the “pantless” fashion trend, which involves wearing only underpants. Aside from that, the actress showcased Jimmy Choo’s famed footwear collection, including Amel drop heels, Jemma matcha suede sandals, Diamond Tilda ballerina flats, and Diamond Maxi sneakers.

Sydney Sweeney Joins the 'Pantless' Trend in Jimmy Choo's Summer Campaign

Sydney Sweeney appeared enthusiastic while carrying a Cinch Purse, Pink Diamond Crossbody, and Faceted Heart Clutch, as if expressing the spirit of the Jimmy Choo woman in a series of self-portraits. So it’s no surprise that Sandra Choi, Jimmy Choo’s creative director, lauded Sydney Sweeney’s magnetism, saying she’s not only skilled but also self-assured and has an inspirational work ethic.

Sydney Sweeney Joins the 'Pantless' Trend in Jimmy Choo's Summer Campaign

Sydney Sweeney Joins the 'Pantless' Trend in Jimmy Choo's Summer Campaign

Sydney Sweeney Joins the 'Pantless' Trend in Jimmy Choo's Summer Campaign