The spotlight shines on designer Dimitra Petsa as Colombian superstar Shakira graces the screen in a custom gold mini wet look dress by Di Petsa in Karol G’s latest music video, “TQG.” Renowned for her signature wet look creations, Petsa, a Central Saint Martins graduate, recently made her London Fashion Week debut, marking a milestone in her career. Her innovative designs have garnered attention from A-list celebrities like Lizzo, Kim Kardashian, Gigi Hadid, and Zendaya, solidifying her status as a fashion powerhouse.

The journey to Petsa’s distinctive wet look aesthetic began with her MA thesis, which explored the concept of embracing natural bodies of water. Drawing inspiration from her research, Petsa experimented with wet techniques, culminating in a groundbreaking design that captures the essence of fluidity and sensuality. The wet look technique, shrouded in secrecy, took six months to perfect, resulting in garments that exude allure and empowerment.

Speaking to WWD, Petsa delves into the deeper meaning behind her designs, emphasizing the connection between sexuality and self-empowerment. For Petsa, sexiness transcends external validation, serving as a personal expression of confidence and pleasure. With a focus on celebrating the female form, Petsa’s creations empower women to embrace their sensuality and individuality.

Di Petsa’s collections, available at leading retailers such as Selfridges, Farfetch, The Webster, and LN-CC, cater to a diverse clientele seeking made-to-order luxury. From bridalwear to occasionwear and pregnancy attire, Petsa’s designs offer versatility and sophistication, with prices ranging from 1,000 to 7,000 pounds. Whether it’s a classic wet look ensemble or a custom creation, Petsa’s designs continue to captivate audiences worldwide with their innovative craftsmanship and timeless allure.